Experiments and quasi-experiments: Methods for evaluating marketing options
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: The Cornell Hotel and Restaurant Administration Quarterly
سال: 2003
ISSN: 0010-8804
DOI: 10.1016/s0010-8804(03)90007-3